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A front-to-back guide to writing a qualitative research article

Ahir Gopaldas (Fordham University, New York, USA)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 11 January 2016

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Abstract

Purpose

This paper aims to offer junior scholars a front-to-back guide to writing an academic, theoretically positioned, qualitative research article in the social sciences.

Design/methodology/approach

The paper draws on formal (published) advice from books and articles as well as informal (word-of-mouth) advice from senior scholars.

Findings

Most qualitative research articles can be divided into four major parts: the frontend, the methods, the findings, and the backend. This paper offers step-by-step instructions for writing each of these four parts.

Originality/value

Much of the advice in this paper is taken-for-granted wisdom among senior scholars. This paper makes such wisdom available to junior scholars in a concise guide.

Keywords

Acknowledgements

The author thanks Andrew Smith, Bernardo Figueiredo, Daiane Scaraboto, Marie-Agnes Parmentier and Ryan Cruz for their feedback on prior versions of this article.

Citation

Gopaldas, A. (2016), "A front-to-back guide to writing a qualitative research article", Qualitative Market Research, Vol. 19 No. 1, pp. 115-121. https://doi.org/10.1108/QMR-08-2015-0074

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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