To read the full version of this content please select one of the options below:

A front-to-back guide to writing a qualitative research article

Ahir Gopaldas (Fordham University, New York, USA)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 11 January 2016




This paper aims to offer junior scholars a front-to-back guide to writing an academic, theoretically positioned, qualitative research article in the social sciences.


The paper draws on formal (published) advice from books and articles as well as informal (word-of-mouth) advice from senior scholars.


Most qualitative research articles can be divided into four major parts: the frontend, the methods, the findings, and the backend. This paper offers step-by-step instructions for writing each of these four parts.


Much of the advice in this paper is taken-for-granted wisdom among senior scholars. This paper makes such wisdom available to junior scholars in a concise guide.



The author thanks Andrew Smith, Bernardo Figueiredo, Daiane Scaraboto, Marie-Agnes Parmentier and Ryan Cruz for their feedback on prior versions of this article.


Gopaldas, A. (2016), "A front-to-back guide to writing a qualitative research article", Qualitative Market Research, Vol. 19 No. 1, pp. 115-121.



Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

Related articles