TY  - JOUR
AB  - Purpose This paper aims to illuminate the characteristics of Analytic and Continental scholarship to generate a deeper appreciation for both writing styles in the consumer culture theory (CCT) community.Design/methodology/approach Two CCT researchers discuss the merits of Analytic and Continental scholarship in an accessible dialogical format.Findings Analytic ideals of scholarship, espoused by elite academic journals, include conceptual rigor, logical claims, theoretical coherence, researcher agnosticism and broad generalizability. Continental ideals of scholarship, more likely to be espoused by niche and/or critical journals, include creative writing, holistic interpretation, intellectual imagination, political provocation and deep contextualization.Originality/value This dialogue may build more understanding across variously oriented scholars, literatures, and journals in the CCT community.
VL  - 22
IS  - 3
SN  - 1352-2752
DO  - 10.1108/QMR-07-2017-0112
UR  - https://doi.org/10.1108/QMR-07-2017-0112
AU  - Bajde Domen
AU  - Gopaldas Ahir
PY  - 2019
Y1  - 2019/01/01
TI  - What makes a good paper? Analytic and Continental ideals in consumer culture theory
T2  - Qualitative Market Research: An International Journal
PB  - Emerald Publishing Limited
SP  - 270
EP  - 277
Y2  - 2024/04/19
ER  -