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The evaluation of the impact of innovation management capability to organisational performance

Javad Izadi Z.D. (University of West London, London, UK)
Sayabek Ziyadin (Korkyt ata Kyzylorda State University, Kyzylorda, Kazakhstan)
Maria Palazzo (Department of Marketing and Communications, University of Salerno, Fisciano, Italy)
Mendip Sidhu (University of West London, London, UK)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 14 July 2020

Issue publication date: 11 December 2020




The purpose of this study is to investigate the impact of innovation management capability on organisational performance. Based on the resource-advantage theory, this study addresses: “To what extent do intellectual and emotional assets influence marketing management capability which loads to the organisation’s performance?”


To understand the research objectives, the data was collected via 35 in-depth interviews with managers and academics from various multi-national companies and new empirical insights were offered.


This study recognised three components of intellectual and emotional assets (knowledge and competence; digital technology; and reputation) and their influences on business performance.

Research limitations/implications

The focus on small- and medium-sized enterprises (SMEs) limits the generalisation of this study. To scrutinise the relations documented in this study, future research should be conducted in other country settings and different sector.


This study contributes to the sustainability literature by developing a conceptual model that explains the development and role of innovation management in a market context with its associated sustainability management outcomes. The results are of importance to both SMEs and policymakers. Clear need to investigate further how organisations can benefit from such capabilities for greater growth is identified.



Izadi Z.D., J., Ziyadin, S., Palazzo, M. and Sidhu, M. (2020), "The evaluation of the impact of innovation management capability to organisational performance", Qualitative Market Research, Vol. 23 No. 4, pp. 697-723.



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