TY  - JOUR
AB  - Purpose How organizations view, value and manage their place architecture in relation to identification and corporate identity has received little research attention. The main goal of this paper is to provide an integrative understanding of the relationships between corporate identity, place architecture, and identification from a multi-disciplinary approach. It is assumed that the characteristics of the organization and of the way a corporate identity and place architecture are managed will affect employees’ and consumers’ identification.Design/methodology/approach The paper uses a theory-building case study within the phenomenological/qualitative research tradition. The data were gathered through 15 in-depth interviews with top management who were working at a London-Based Business School. In addition, six focus groups were conducted with a total of 36 academics, and new empirical insights are offered. NVivo software was used to gain insight into the various influences and relationships.Findings Drawing on one case study, the findings confirm that firms are using the conceptualizations of corporate identity and place architecture, including the leveraging of tangible and intangible forms of consumers’/employees’ identification, toward a university business school. The insights from a single, exploratory, case study might not be generalizable.Originality/value The relationships between corporate identity, place architecture and identification have received little research attention and have hardly been studied at all from the perspective of this paper. This paper has value to researchers in the fields of marketing, corporate identity, place architecture, design, as well as professionals involved in managing a company’s architecture. Drawing on the marketing/management theory of identity and architecture alignment, managers and policy advisors should devote attention to each element of the corporate identity and place architecture and ensure that they are meaningful, as well as in dynamic alignment.
VL  - 22
IS  - 5
SN  - 1352-2752
DO  - 10.1108/QMR-03-2017-0076
UR  - https://doi.org/10.1108/QMR-03-2017-0076
AU  - Foroudi Mohammad M.
AU  - Balmer John M.T.
AU  - Chen Weifeng
AU  - Foroudi Pantea
PY  - 2019
Y1  - 2019/01/01
TI  - Relationship between corporate identity, place architecture and identification: An exploratory case study
T2  - Qualitative Market Research: An International Journal
PB  - Emerald Publishing Limited
SP  - 638
EP  - 668
Y2  - 2024/04/23
ER  -