TY  - JOUR
AB  - 
VL  - 20
IS  - 3
SN  - 1352-2752
DO  - 10.1108/QMR-03-2017-0068
UR  - https://doi.org/10.1108/QMR-03-2017-0068
AU  - Pierre Jean M.
PY  - 2017
Y1  - 2017/01/01
TI  - Qualitative Marketing Research
T2  - Qualitative Market Research: An International Journal
PB  - Emerald Publishing Limited
SP  - 390
EP  - 392
Y2  - 2024/05/12
ER  -