TY  - JOUR
AB  - Purpose The purpose of this paper is to analysis the relationship between business ethics and business activities in the dynamic world. Corporations are increasingly expected to play a stronger role as a collaborator with government and society in finding solutions to future challenges. Money no longer is the only or ultimate outcome of business. Business executives like to see themselves as self-sufficient, societally supportive and leading.Design/methodology/approach This paper is a case study.Findings Four new core areas need to be understood which are a field’s pillars for a shining business position: truthfulness, simplicity, expanded participation and personal responsibility. In addition, the introduction of guiding key tenets in the educational curriculum of business schools need to be considered.Originality/value This study focuses on business ethnics.
VL  - 20
IS  - 2
SN  - 1352-2752
DO  - 10.1108/QMR-01-2017-0018
UR  - https://doi.org/10.1108/QMR-01-2017-0018
AU  - Czinkota Michael
PY  - 2017
Y1  - 2017/01/01
TI  - The soul of business
T2  - Qualitative Market Research: An International Journal
PB  - Emerald Publishing Limited
SP  - 226
EP  - 229
Y2  - 2024/04/25
ER  -