TY - JOUR AB - Purpose– The purpose of this paper is to explore how the political parties will approach older people in the run-up to the General Election. Design/methodology/approach– A review of what was announced in the autumn party conferences, and what older people and their organisations have been pressing for. Findings– A personal and subjective article, the conclusion is that there will be a lot in the forthcoming General Election of importance to older people. Originality/value– The perspective is entirely personal. VL - 16 IS - 1 SN - 1471-7794 DO - 10.1108/QAOA-11-2014-0040 UR - https://doi.org/10.1108/QAOA-11-2014-0040 AU - Kohler Mervyn ED - Stephen Burke PY - 2015 Y1 - 2015/01/01 TI - The road to 2020 T2 - Quality in Ageing and Older Adults PB - Emerald Group Publishing Limited SP - 69 EP - 72 Y2 - 2024/04/26 ER -