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Online learning effectiveness in private higher education institutions: the mediating roles of emotions and students’ learning behaviour

Ai Na Seow (Department of Business and Public Administration, Faculty of Business and Finance, Universiti Tunku Abdul Rahman – Kampar Campus, Kampar, Malaysia)
Siew Yong Lam (Department of Marketing, Faculty of Business and Finance, Universiti Tunku Abdul Rahman – Kampar Campus, Kampar, Malaysia)
Yuen Onn Choong (Department of Business and Public Administration, Faculty of Business and Finance, Universiti Tunku Abdul Rahman – Kampar Campus, Kampar, Malaysia)
Chee Keong Choong (Department of Economics, Faculty of Business and Finance, Universiti Tunku Abdul Rahman – Kampar Campus, Kampar, Malaysia)

Quality Assurance in Education

ISSN: 0968-4883

Article publication date: 15 December 2023

Issue publication date: 18 March 2024

325

Abstract

Purpose

The purpose of this study is to investigate students’ attitudes, self-efficacy and emotional behaviour associated with online learning and the effectiveness of online learning.

Design/methodology/approach

A research model was formulated and analysed with the structural equation modelling technique. The respondents consist of 843 students pursuing their studies at a private university’s foundation, undergraduate and postgraduate levels. A two-step systematic approach was used using the SmartPLS version 3 software to conduct statistical analysis and draw meaningful insights.

Findings

The study’s findings have demonstrated that students’ attitudes and self-efficacy exhibit a positive relationship with online learning behaviour (OLB). It is observed that the students’ emotions are related to online learning effectiveness (OLE) and mediate the relationship between OLB and OLE. Furthermore, OLB partially mediates the relationship between attitude and OLE and between self-efficacy and OLE.

Research limitations/implications

The operational instructions and digital resources have proven to be highly effective in providing valuable learning experiences to the students. As a result, the students are now expanding and applying their new encounters to a broader range of learning opportunities. This study has provided valuable insights for stakeholders, including scholars, higher education institutions and the Ministry of Higher Education, in providing the ideas of online learning or Web-based education.

Originality/value

The originality of this study sheds light on the role of OLB as a mediator. It was underlined that emotion is critical in improving students’ OLE. Thus, students’ attitudes and self-efficacy have been essential in reassuring OLB and enhancing OLE.

Keywords

Acknowledgements

The authors are grateful to Universiti Tunku Abdul Rahman (UTAR) for providing financial support under the UTAR Research Fund (UTARRF) (Reference No.: IPSR/RMC/UTARRF/2020-C2/L01).

Citation

Seow, A.N., Lam, S.Y., Choong, Y.O. and Choong, C.K. (2024), "Online learning effectiveness in private higher education institutions: the mediating roles of emotions and students’ learning behaviour", Quality Assurance in Education, Vol. 32 No. 2, pp. 180-196. https://doi.org/10.1108/QAE-07-2022-0128

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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