TY - JOUR AB - Purpose The purpose of this paper is to conceptualize ex ante idiosyncratic deals (or i-deals) as a way to foster individual perceptions of a positive employer image by offering customized additional instrumental benefits.Design/methodology/approach A survey is led among 182 engineers in demand on a local labor market to test whether ex ante i-deals combine to a more global and external perception of a good employer, measured by perceived external prestige (PEP), to explain turnover intentions.Findings The results validate all research hypotheses, and show that the moderating effect of ex ante i-deals in the PEP-turnover intention relationship is significant during the first years spent in the company.Originality/value This research contributes to the literature on employees’ attraction and retention by building bridges between the literatures on employer image and i-deals. VL - 46 IS - 6 SN - 0048-3486 DO - 10.1108/PR-10-2015-0271 UR - https://doi.org/10.1108/PR-10-2015-0271 AU - Guerrero Sylvie AU - Challiol-Jeanblanc Hélène PY - 2017 Y1 - 2017/01/01 TI - Ex ante i-deals, perceived external prestige and turnover intentions T2 - Personnel Review PB - Emerald Publishing Limited SP - 1199 EP - 1212 Y2 - 2024/04/25 ER -