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The sharing economy and the transformation of work: evidence from Foodora

Andrea Geissinger (Örebro University School of Business, Örebro University, Örebro, Sweden) (The Ratio Institute, Stockholm, Sweden)
Christofer Laurell (Department of Industrial Economics and Management, KTH Royal Institute of Technology, Stockholm, Sweden)
Christina Öberg (Örebro University School of Business, Örebro University, Örebro, Sweden) (The Ratio Institute, Stockholm, Sweden)
Christian Sandström (Jönköping International Business School, Jönköping University, Jönköping, Sweden) (The Ratio Institute, Stockholm, Sweden)
Yuliani Suseno (Newcastle Business School, The University of Newcastle, Newcastle, Australia)

Personnel Review

ISSN: 0048-3486

Article publication date: 12 February 2021

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Abstract

Purpose

This article explores the various stakeholders' perceptions of the ways digital work is organised within the sharing economy and the social implications of the transformation of work.

Design/methodology/approach

Applying social media analytics (SMA) concerning the sharing economy platform Foodora, a total of 3,251 user-generated content was collected and organised throughout the social media landscape in Sweden over 12 months, and 18 stakeholder groups were identified, discussing digital work within seven thematic categories.

Findings

The results show that the stakeholder groups in the Swedish context primarily expressed negative views of Foodora's way of organising digital work. The social media posts outlined the distributive and procedural justice related to the working conditions, boycott and protests and critical incidents, as well as the collective bargaining of Foodora.

Originality/value

By utilising a novel SMA method, this study contributes to the extant literature on the sharing economy by providing a systematic assessment concerning the impact of the sharing economy platform on the transformation of work and the associated social consequences.

Keywords

Acknowledgements

Authors are listed in alphabetical order. All authors contributed equally to this work. This work was supported by the Jan Wallander and Tom Hedelius Foundation.

Citation

Geissinger, A., Laurell, C., Öberg, C., Sandström, C. and Suseno, Y. (2021), "The sharing economy and the transformation of work: evidence from Foodora", Personnel Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/PR-08-2019-0450

Publisher

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Emerald Publishing Limited

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