Evaluating the knowledge and use of property technology among property academics in Australian universities
ISSN: 0263-7472
Article publication date: 8 April 2024
Issue publication date: 22 July 2024
Abstract
Purpose
With the increased demand for the application of technology in property activities, there is a growing need for property professionals adept in using digital technology. Hence, it is important to assess the competence of academia in equipping property professionals with digital technology skills. This study, therefore, assesses property academics in Australian universities to identify their level of knowledge and use of digital technology applicable to the property industry.
Design/methodology/approach
Online questionnaire surveys were administered to 22 out of 110 property academics contacted through the Australia Property Institute (API) database to achieve this aim. The collected data were analysed using mean score ranking and ANOVA.
Findings
The study found that apart from databases and analytics platforms such as Corelogic RP data, price finder and industry-based software such as the Microsoft Office suite and ARGUS software, the academics were not knowledgeable in most identified and sampled proptech tools. Similarly, most proptech tools were not used or taught to the students. It was also found that early career academics (below five years in academia) were the most knowledgeable group about the proptech tools.
Research limitations/implications
Relying on the API database to contact property academics potentially excludes the position of property academics who may not be affiliated or have contacts with API, hence, the findings of this study should be generalised with caution.
Practical implications
The study bears huge implications for the property education sector and industry in Australia; a low knowledge and use of nascent tools such as artificial intelligence, machine learning, blockchain, drones, fintech, which have received intense interest, reveals some level of skill gap of students who pass through that system and may need to be upskilled by employers to meet the current day demand.
Originality/value
In response to the clamour for technology-inclined property professionals, this paper presents itself as the first to assess the knowledge levels and application of digital technology by property academics.
Keywords
Acknowledgements
The authors appreciate all the property educators that responded to the questionnaire survey. The constructive comments of the anonymous reviewers are much appreciated. This paper is part of a research project which focuses on the equipping property graduates for the digital age, from which other papers will be published with a different objective/scope but sharing the same background. Also, the authors appreciate the UNSW Faculty of Arts, Design and Architecture that funded this research through the 2023 Research Support Scheme, Grant Number PS68403.
Citation
Abidoye, R.B., Adilieme, C.M., Ahiadu, A.A., Alamoudi, A.K. and Adegoriola, M.I. (2024), "Evaluating the knowledge and use of property technology among property academics in Australian universities", Property Management, Vol. 42 No. 4, pp. 619-635. https://doi.org/10.1108/PM-10-2023-0100
Publisher
:Emerald Publishing Limited
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