Mover seeks to drive Brazil's automotive modernisation
Wednesday, August 28, 2024
Significance
The Brazilian market is large and, to date, has been highly concentrated on flex-fuel-powered passenger vehicles. However, there has been a recent sharp increase in the sales of hybrid and electric vehicles (EVs).
Impacts
- The Mover programme highlights the government’s aim of driving the transition in the automotive sector.
- Future automotive technology seems set to be divided between EVs and hybrid ethanol-powered vehicles.
- Divisions between traditional and Chinese carmakers in Brazil mirror the escalating competition globally.