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Nollywood to grow at expense of Nigeria startups

Wednesday, October 13, 2021

Significance

Its broader success is being amplified by streaming services, most notably Netflix, which provides a platform for Nollywood to go global and attract foreign investment. These streaming services allow film producers to make more money from licensing rights than they have from the local cinema distribution model, and attract more foreign investment.

Impacts

  • Local distributors will have to revise their business models or risk being priced out of the market.
  • Domination of the streaming market by Netflix may hurt local competition in the film industry and related startup economy.
  • Splits may develop between low-cost producers aimed at local markets and high-cost ones aimed at global streaming markets.
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