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Saudi sports offensive will push forward

Wednesday, July 8, 2020

Significance

After staging major boxing and motor-racing events at home, Riyadh is bidding to acquire Newcastle United, a team in the English Premier League, as well as looking at German broadcast rights. However, broadcast piracy charges present an obstacle.

Impacts

  • Most Saudis are likely to take national pride in the crown prince’s ambitious approach to investment in sporting and other global assets.
  • The mobilisation of sovereign funds for risky acquisitions could disquiet some citizens facing higher taxes and benefits cuts.
  • Mohammed bin Salman will use Saudi oil dominance to push ahead with sporting plans despite international doubts.
  • Riyadh will step up efforts to gain influence within or over even minor global sporting bodies.
  • Saudi Arabia will invest heavily in efforts to host the 2027 Asia football cup and the 2030 Asian games.

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