Mashat emphasised the importance of the event in the context of Cairo's recent initiatives to boost the tourism industry, long a pillar of the economy. Last November, the Ministry of Tourism announced a major reform programme for the sector.
- The aviation sector will see improvement as a result of the expansion of the tourist market.
- Public investment in tourism infrastructure will result in an increase in the provision of water and sanitation services in the south.
- The development of coastal tourism in Egypt may alter patterns and rates of internal migration.