Doria could reach the presidency of a changing Brazil

Tuesday, June 13, 2017


A profile of Sao Paulo Mayor Joao Doria.


Since taking office as mayor of Sao Paulo in January, Joao Doria Junior has consolidated his position as a rising star in Brazilian politics. Although coming from one of Brazil’s largest parties, the centre-right Social Democrats (PSDB), Doria has built his image as an ‘outsider’. As such, the successful businessman and TV host stands out from a crowd of figures whose reputations have been devastated by sprawling corruption scandals. Facing no corruption allegations, Doria has -- in only a few months -- gone from never having contested an election to being widely seen as a serious contender for the presidency.


  • Doria could be a strong candidate, but the next presidential election remains wide open.
  • He is well suited to becoming the candidate of choice for professionals and the aspiring middle class.
  • Yet garnering votes in poor areas could prove challenging.
Expert Briefings Powered by Oxford Analytica
Stay up to date
Sign up to the Expert Daily Briefings email alert and receive up-to-the-minute analysis of global events as they happen.
*If your university does not have access to Expert Briefings, visit our information page to find out more.
To read the full version of this content please select one of the options below
You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
Would you like to purchase this content for your university? Click the button to visit our Expert Briefing product page for purchasing information.
If you think you should have access to this content, click the button to contact our support team.