Friday, May 12, 2017
The Mexican drinks sector.
Beer chamber Cerveceros de Mexico announced last week that Mexico had overtaken Germany to become the world’s fourth-largest producer of beer. While two large foreign-owned groups dominate the sector, changing consumer tastes may well alter the market for alcoholic beverages.
- The two large brewers will aggressively seek to acquire any microbrewer that grows large enough to represent a competitive threat.
- The European owners of Mexico’s two largest brewers may be able to contain any US protectionist threat.
- There is little prospect of Mexican wine becoming a major export.