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Management education: obsolete by default?

Joan F. Marques (Assistant Dean, Chair/Director BBA Program & Assistant Professor of Management at the School of Business, Woodbury University, Burbank, California, USA)

On the Horizon

ISSN: 1074-8121

Article publication date: 6 May 2014




Business Schools have received much criticism up to, and definitely after, the most recent economic meltdown. Management education in particular, whether at the undergraduate or graduate level, has come under scrutiny, and the pressure is on to make management education more aligned with contemporary workforce needs. This paper aims to review the validity of this demand, and offer some options to prepare current students for the volatile work environment that awaits them.


This paper is based on the author's experiences as a management educator, and her observations of the changed nature of management, hence, the changed needs to educate this phenomenon.


Reflections are offered on what is perceived as possible ways for management educators to prepare future workforce members for management in a rapidly changing work environment. This is presented in a unifying, three-tier approach: 1. Connection: Establishing interaction with current workforce members and situations. 2. Completion: Ensuring a well-rounded approach by including interdisciplinary elements in our education. 3. Comprehension: Instilling the eagerness to become lifelong learners. In addition, the changed nature of work and the inability to optimally prepare future workforce members for jobs and careers that yet have to come into existence are underscored.


The paper presents an overview of alternative facilitative approaches and insights based on in-depth review of-, and extensive engagement in management education.



F. Marques, J. (2014), "Management education: obsolete by default?", On the Horizon, Vol. 22 No. 2, pp. 147-156.



Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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