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Immediacy as news experience: exploring its multiple dimensions in print and online contexts

Bahiyah Omar (School of Communication, Universiti Sains Malaysia, George Town, Malaysia)
Hosam Al-Samarraie (School of Media and Performing Arts, Coventry University, Coventry, UK)
Bianca Wright (School of Media and Performing Arts, Coventry University, Coventry, UK)

Online Information Review

ISSN: 1468-4527

Article publication date: 9 December 2020

Issue publication date: 15 March 2021

352

Abstract

Purpose

News research scholars define immediacy as constant news updating, whereas scholars in other fields conceptualize it more broadly as meaning closeness. The present study explicates the concept of immediacy and proposes a multidimensional notion of news immediacy that reflects physical and psychological closeness to the news.

Design/methodology/approach

A scale for measuring multifaceted immediacy was developed and tested in a between-subjects design experiment. Four dimensions were extracted from the analysis: transportation, involvement, vividness and timeliness.

Findings

The results reveal greater immediacy in online than print news contexts. Involvement is key to the experience of immediacy in both contexts; yet the feeling of being transported to the places of the news events was stronger among online than print news users. The latter relied more on vividness of the news presentation to attain closeness to the news.

Originality/value

Implications of the study were discussed.

Keywords

Acknowledgements

This study was supported by Exploratory Research Grant Scheme (ERGS) by Ministry of Higher Education Malaysia. Grant no: 203/PCOMM/6730126.

Citation

Omar, B., Al-Samarraie, H. and Wright, B. (2021), "Immediacy as news experience: exploring its multiple dimensions in print and online contexts", Online Information Review, Vol. 45 No. 2, pp. 461-480. https://doi.org/10.1108/OIR-12-2019-0388

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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