TY  - JOUR
AB  - Purpose The purpose of this paper is to explore in depth the special context and unique life experience of the online dating site and provide insights regarding an interpretation of virtual cohabitation model.Design/methodology/approach This study uses netnography, online interviews and the physical travel of researchers to the field for field participation and observations. The combination of netnography and online interviews combines online and offline studies to achieve more consistency in the data collection, analysis and other processes. In-person participation in observations makes the research more realistic. The combination of these qualitative methods is helpful in achieving a more comprehensive and accurate research process.Findings The findings of the study can be classified into a three-stage situational context approach, which is presented in the form of propositions. Finally, the insight of the virtual cohabitation context model was developed, namely, motivation (including escapism, hedonic gratification and autonomous), showing off and psychological compensation, stimulation and fantasies, emotions (including impulsiveness, emotions and desires), over-control and low self-control, behavioral control, gratification and dependence and love trap (including sex transactions and consumption traps).Originality/value The theoretical contribution of this study is to establish an interpretation of virtual cohabitation model and ten related propositions.
VL  - 43
IS  - 4
SN  - 1468-4527
DO  - 10.1108/OIR-11-2016-0338
UR  - https://doi.org/10.1108/OIR-11-2016-0338
AU  - Wang Yi-Sheng
PY  - 2019
Y1  - 2019/01/01
TI  - Virtual cohabitation in online dating sites: a netnography analysis
T2  - Online Information Review
PB  - Emerald Publishing Limited
SP  - 513
EP  - 530
Y2  - 2024/09/23
ER  -