The purpose of this paper is to combine task-technology fit, theory of planned behaviour and individual technology optimism, and propose a better hybrid technology behavioural intention model to explain Taiwanese students’ usage behaviour for weblog learning.
A 31-item questionnaire with eight constructs was administered to undergraduate and graduate students enrolled in three universities in Taiwan. A total of 380 voluntary, usable responses were received, and a research model estimated using Smart PLS was used to interpret the structural relation results.
The results of the research model were analysed using a structural equation modelling approach to test six hypotheses and three moderating hypotheses; significant support were found for seven of them. Accordingly, this study considered the level of technology optimism as a moderator to explore whether it impacts perceived behavioural control, attitudes and social influences on behavioural intention related to weblog learning.
This research provides a better understanding of individual and system characteristics, as well as social factors regarding weblog learning system acceptance and intention.
The authors thank the National Science Council of Taiwan for financially supporting this research under contract MOST 100-2511-S-507-001-MY3.
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