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Investigating users' discontinuous usage intention toward social networking sites: the roles of motivation and affectivity

Thac Dang-Van (Faculty of Economics – Management, Dong Nai Technology University, Bien Hoa City, Vietnam)
Vu Thinh Truong (Faculty of Economics – Management, Dong Nai Technology University, Bien Hoa City, Vietnam)
Phuoc-Thien Nguyen (Faculty of Economics – Management, Dong Nai Technology University, Bien Hoa City, Vietnam)
Wong Ming Wong (International College, Krirk University, Bangkok, Thailand)
Ninh Nguyen (Graduate School of Business and Law, RMIT University, Melbourne, Australia) (Center of Science and Technology Research and Development, Thuongmai University, Hanoi, Vietnam)

Online Information Review

ISSN: 1468-4527

Article publication date: 1 May 2024

107

Abstract

Purpose

This study is based on the regulatory focus theory and conservation of resources theory to examine how information confusion leads to users’ discontinuous usage intention of social networking sites (SNSs), with the mediating mechanisms of users’ motivation and affectivity.

Design/methodology/approach

Data were obtained from 270 users in different SNSs in Vietnam. Structural equation modeling was used to analyze the sample data and test the hypotheses.

Findings

Results show that information confusion has a positive influence on discontinuous usage intention, and prevention focus positively mediates this relationship. Furthermore, the negative affectivity positively mediates the link between information confusion and discontinuous usage intention and that between prevention focus and discontinuous usage intention. In addition, prevention focus and negative affectivity together play a serial mediating effect in the link between information confusion and discontinuous usage intention.

Originality/value

This study extends the regulatory focus theory and conservation of resources theory to validate a model that explains the transitional process of users’ motivation and affectivity in the link between information confusion and discontinuous usage intention of SNSs. The findings of this study provide implications for academic researchers and business managers of SNSs to understand and make better decisions to retain their users.

Keywords

Acknowledgements

This research is funded by the Vietnam Foundation for Science and Technology Development (NAFOSTED) under the grant number 19/2022/TN. This research was conducted during the time Dr Thac Dang-Van was working at Dong Nai Technology University with funding from Vietnam Foundation for Science and Technology Development (NAFOSTED) under the grant number 19/2022/TN.

Citation

Dang-Van, T., Thinh Truong, V., Nguyen, P.-T., Ming Wong, W. and Nguyen, N. (2024), "Investigating users' discontinuous usage intention toward social networking sites: the roles of motivation and affectivity", Online Information Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/OIR-10-2023-0526

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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