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From e-government to social government: Twitter use by Korea's central government

Gohar Feroz Khan (Department of Industrial Management, Korea University of Technology and Education, Cheonan City, Republic of Korea)
Ho Young Yoon (Department of Journalism and Mass Communication, University of Wisconsin-Madison, Madison, Wisconsin, USA)
Jiyoung Kim (Department of Media and Communication, YeungNam University, Gyeongsan-si, Republic of Korea)
Han Woo Park (Department of Media and Communication, YeungNam University, Gyeongsan-si, Republic of Korea)

Online Information Review

ISSN: 1468-4527

Article publication date: 8 January 2014

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Abstract

Purpose

This study aims to explore Twitter use by Korea's central government by classifying the government's Twitter-based networking strategies into government-to-citizen (G2C) and government-to-government (G2G) strategies.

Design/methodology/approach

The study investigates the nature of social media interactions and networking strategies in the Korean government by extracting tweets, follower/following relationships, and hyperlinks for 32 ministries. Network patterns and networking strategies are reviewed through descriptive statistical analysis and social network analysis to map the government's Twitter activity.

Findings

The results indicate that the government's direct networking strategy targeting citizens does not necessarily motivate their participation in the government's social media activities but that it plays an instrumental role in reinforcing G2G relationships.

Originality/value

This study investigates the social media use patterns (e.g. network properties and co-link analyses) and strategies (e.g. the reciprocity of relationships and content-push strategies) in the context of G2C and G2G relationships in Korea's public sector.

Keywords

Acknowledgements

The authors are grateful for the National Research Foundation of Korea Grant, funded by the Korean government (NRF-2011-327-H00005).

Citation

Feroz Khan, G., Young Yoon, H., Kim, J. and Woo Park, H. (2014), "From e-government to social government: Twitter use by Korea's central government", Online Information Review, Vol. 38 No. 1, pp. 95-113. https://doi.org/10.1108/OIR-09-2012-0162

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited