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Adoption of mobile social networking sites for learning?

Choy-Har Wong (School of Business and Administration, Wawasan Open University, Ipoh, Malaysia)
Garry Wei-Han Tan (Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, Malaysia)
Siew-Phaik Loke (Faculty of Business Management, Universiti Teknologi MARA Perak, Bandar Seri Iskandar, Malaysia)
Keng-Boon Ooi (Faculty of Business & Information Science, UCSI University, Kuala Lumpur, Malaysia)

Online Information Review

ISSN: 1468-4527

Article publication date: 12 October 2015



The purpose of this paper is to explore the factors that influence users’ behavioral intention (BI) to adopt mobile social networking sites (mSNS) in facilitating formal/informal learning. Specifically, the study also investigates the association of mobility, reachability and convenience with performance expectancy (PE) and effort expectancy (EE).


Partial least squares structural equation modeling (PLS-SEM) approach was applied to test on 266 valid responses.


The findings indicated that learning compatibility (LC), PE, EE and copyright clearance (CC) has a significant effect on BI. The results also revealed that EE is influenced by mobility, reachability and convenience. PE however was found to be influenced by convenience.

Practical implications

The results of this study provides valuable insights and references for practitioners and mobile network providers in developing mSNS in facilitating learning.


While mSNS have the potential to become a new research area with numerous benefits for the learning community, there is little research on the adoption factors on mSNS in facilitating learning. This study therefore attempts to close the research gap by contributing to the mobile literatures.



The research is supported by the UTAR Research Publication Scheme (UTARRPS), under the project number 6251/G03.


Wong, C.-H., Tan, G.W.-H., Loke, S.-P. and Ooi, K.-B. (2015), "Adoption of mobile social networking sites for learning?", Online Information Review, Vol. 39 No. 6, pp. 762-778.



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