To read the full version of this content please select one of the options below:

Users' affect and satisfaction in a privacy calculus context

Mohammad S. Najjar (Department of Business Information and Technology, University of Memphis, Memphis, Tennessee, USA)
Laila Dahabiyeh (Management Information Systems Department, The University of Jordan, Amman, Jordan)
Raed Salah Algharabat (Department of Management and Marketing, Qatar University, Doha, Qatar)

Online Information Review

ISSN: 1468-4527

Article publication date: 5 January 2021

Issue publication date: 10 May 2021

378

Abstract

Purpose

Mobile device users are frequently faced with a decision to allow access to their personal information that resides on their devices in order to install mobile applications (apps) and use their features. This paper examines the impact of satisfaction on the intention to allow access to personal information. The paper achieves this by acknowledging the affective and cognitive components of satisfaction derived from affect heuristic and privacy calculus theories, respectively.

Design/methodology/approach

Survey data was collected from mobile device users who download and install mobile apps on their devices. Overall, 489 responses were collected and analyzed using LISREL 8.80.

Findings

The findings suggest that personal information disclosure decision is mainly a matter of being satisfied with the mobile app or not. We show that perceived benefits are more critical than perceived risks in determining satisfaction, and that perceived benefits influence intention to allow access to personal information indirectly through satisfaction.

Originality/value

This study offers a more nuanced analysis of the influence of satisfaction by examining the role of its two components: the cognitive (represented in perceived benefits and perceived risks) and the affective (represented in affect). We show that information disclosure decision is a complicated process that combines both rational and emotional elements.

Keywords

Citation

Najjar, M.S., Dahabiyeh, L. and Algharabat, R.S. (2021), "Users' affect and satisfaction in a privacy calculus context", Online Information Review, Vol. 45 No. 3, pp. 577-598. https://doi.org/10.1108/OIR-02-2019-0054

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

Related articles