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Working with communities on social media: Varieties in the use of Facebook and Twitter by local police

Mengyan Dai (Department of Sociology and Criminal Justice, Old Dominion University, Norfolk, Virginia, USA)
Wu He (College of Business and Public Administration, Old Dominion University, Norfolk, Virginia, USA)
Xin Tian (College of Business and Public Administration, Old Dominion University, Norfolk, Virginia, USA)
Ashley Giraldi (Department of Sociology and Criminal Justice, Old Dominion University, Norfolk, Virginia, USA)
Feng Gu (Department of Computer Science, College of Staten Island, Staten Island, New York, USA)

Online Information Review

ISSN: 1468-4527

Article publication date: 9 October 2017

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Abstract

Purpose

American police departments are beginning to implement social media as a strategy to engage the surrounding communities through various methods, including Facebook and Twitter. The purpose of this paper is to examine the varieties in the use of Facebook and Twitter by local police departments.

Design/methodology/approach

This study collected all data between October 1, 2013 and March 31, 2014 from Facebook and Twitter accounts of seven city police departments in the Hampton Roads area of Virginia. These agencies resemble many police departments in the USA, and in total serve a diverse population of approximately 1,435,000. Content analysis and statistical tests are conducted.

Findings

Results show that specific types of posts are more engaging for the community. Facebook and Twitter interactions vary depending upon the type of posts, demonstrating that citizens are using Facebook and Twitter to interact in different ways.

Research limitations/implications

The findings presented here give police agencies’ insight on how to appropriately adjust their use of social media to fulfill the needs of the citizens and optimize interactions with the community.

Originality/value

This is the first study to systematically examine and analyze the varieties in the use of social media by traditional American local police departments and their interactions with citizens.

Keywords

Citation

Dai, M., He, W., Tian, X., Giraldi, A. and Gu, F. (2017), "Working with communities on social media: Varieties in the use of Facebook and Twitter by local police", Online Information Review, Vol. 41 No. 6, pp. 782-796. https://doi.org/10.1108/OIR-01-2016-0002

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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