Housing Preference for Modern Urban Designers Using Fuzzy-Ahp

Abstract

Various demands and requirements of foreign home-buyers from different background are yet unclear to most of the residential developers. The aim of this study is to blueprint a fuzzy mapping of psychological phenomena reflected in consumer behavior, and to develop a Fuzzy Analytic Hierarchy Process (Fuzzy-AHP) decision making model to assist residential developers in dealing with potential foreign customers. Through a questionnaire survey in the form of pair wise comparison matrix among 126 expatriates, this study introduces a new approach to assist residential developers dealing with expatriates' preference on house purchase in Malaysia in a simple and efficient way. With this fuzzy mapping, residential developers could utilize psychological phenomena to manipulate expatriates' preference on housing purchase rather than to merely comply passively.

Citation

Wang, C., Wood, L.C. and Liang, H. (2018), "Housing Preference for Modern Urban Designers Using Fuzzy-Ahp", Open House International, Vol. 43 No. 3, pp. 33-42. https://doi.org/10.1108/OHI-03-2018-B0005