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Food delivery before and during the COVID-19 pandemic in Brazil

Juliana Costa Liboredo (Department of Food, Universidade Federal de Ouro Preto, Ouro Preto, Brazil)
Cláudia Antônia Alcântara Amaral (Department of Food, Universidade Federal de Ouro Preto, Ouro Preto, Brazil)
Natália Caldeira Carvalho (Department of Food, Universidade Federal de Ouro Preto, Ouro Preto, Brazil)

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 23 May 2022

Issue publication date: 7 February 2023

592

Abstract

Purpose

This study aims to understand consumer behavior related to the purchase of meals by delivery services before and during the coronavirus disease 2019 (COVID-19) pandemic in Brazil.

Design/methodology/approach

An online survey was conducted between September and October 2020. The total number of valid responses was 971.

Findings

About 55% of the participants reported a decrease in consumption or not having consumed food delivery during the pandemic. Of the total, 48.3% feared contracting COVID-19 from food delivery. A significant association was observed between fear of contracting COVID-19 from food delivery and variables such as education level (p = 0.001), observance of social distancing (p = 0.03) and food delivery consumption frequency (p < 0.001). More people were careful about cleaning food packaging (from 12.4% before to 66.1% during the pandemic, p < 0.001) and disposal (from 47.6% before to 66.4% during the pandemic, p < 0.001) and heating the food before consumption (from 7.6% before to 13.7% during the pandemic, p < 0.001) and used payment methods without approximation (from 29.8% before to 43.2% during the pandemic, p < 0.001) compared with the pre-pandemic period. More people also reported that application of security protocols during delivery (from 29.8% before to 43.2% during the pandemic, p < 0.001) and in restaurants (from 7.2% before to 25% during the pandemic, p < 0.001) and possessing knowledge about the financial difficulty of the establishment (from 4.6% before to 17% during the pandemic, p < 0.001) were the most important factors for choosing a food service.

Originality/value

To the best of the authors’ knowledge, this is the first study to explore consumers’ fear of contracting COVID-19 from food delivery and consumer behavior related to food delivery services during the pandemic in Brazil – that is, way to order and payment methods, as well as concern and care related to the purchase of these foods.

Keywords

Acknowledgements

The authors would like express their gratitude to all persons who contributed to the sharing of the link to the survey and the survey participants who took the time from their busy schedules to participate in the study.

Funding: This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.

Citation

Liboredo, J.C., Amaral, C.A.A. and Carvalho, N.C. (2023), "Food delivery before and during the COVID-19 pandemic in Brazil", Nutrition & Food Science, Vol. 53 No. 2, pp. 301-318. https://doi.org/10.1108/NFS-12-2021-0368

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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