This article discusses the statistics and trends surrounding the rapidly aging U.S. population. Older workers will make up an increasing portion of the workforce and these individuals represent an important growing demographic target market. While much has been written about the aging population and the potential for entrepreneurs to target this growing market, little research has been conducted on older entrepreneurs. They are a unique group and this article provides empirical results and discussion about the differences and importance of older entrepreneurs to the economy and as contributors to American society. Practical implications and future research directions are discussed.
Singh, R.P. (2009), "The aging population and mature entrepreneurs: Market trends and implications for entrepreneurship", New England Journal of Entrepreneurship, Vol. 12 No. 1, pp. 45-53. https://doi.org/10.1108/NEJE-12-01-2009-B004
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