Goatboy soaps: From itch to concept to execution

New England Journal of Entrepreneurship

ISSN: 2574-8904

Article publication date: 1 March 2005

943
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Abstract

Lisa and Rick Agee of New Milford, Connecticut, are in their second full year of trying to turn their lifelong dream of being financially independent from corporate life into a reality.They are placing their bets on their product line of goat's milk based soap products (www.Goatboy.us). Goat's milk is said to have important skin benefits for the user over commercially made bar soap products such as Dove, Ivory, Dial, Olay, Zest and Irish Spring.

Citation

Agee, L. and Agee, R. (2005), "Goatboy soaps: From itch to concept to execution", New England Journal of Entrepreneurship, Vol. 8 No. 2, pp. 7-9. https://doi.org/10.1108/NEJE-08-01-2005-B001

Publisher

:

Emerald Publishing Limited

Copyright © Published by DigitalCommons©SHU, 2005


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