Foreign Franchiser Entry into Developing Countries

Gary J. Castrogiovanni (University of Tulsa)
George S. Vozikis (University of Tulsa)

New England Journal of Entrepreneurship

ISSN: 2574-8904

Article publication date: 1 March 2000

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Abstract

Through franchising, individuals can acquire needed business skills and experience, which then could be diffused to nonfranchise sectors of the economy.

Citation

Castrogiovanni, G.J. and Vozikis, G.S. (2000), "Foreign Franchiser Entry into Developing Countries", New England Journal of Entrepreneurship, Vol. 3 No. 2, pp. 9-19. https://doi.org/10.1108/NEJE-03-02-2000-B001

Publisher

:

Emerald Publishing Limited

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