Through franchising, individuals can acquire needed business skills and experience, which then could be diffused to nonfranchise sectors of the economy.
Castrogiovanni, G.J. and Vozikis, G.S. (2000), "Foreign Franchiser Entry into Developing Countries", New England Journal of Entrepreneurship, Vol. 3 No. 2, pp. 9-19. https://doi.org/10.1108/NEJE-03-02-2000-B001
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