A Strategic Model of the Franchise Form of Business Organization

James B. Bronson (University of Wisconsin-Whitewater)
James W. Faircloth (University of Wyoming)

New England Journal of Entrepreneurship

ISSN: 2574-8904

Article publication date: 1 March 2000

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Abstract

In this article, a franchise model is proposed which integrates aspects of external growth with internally generated growth outcomes of lowered costs and differentiation.

Citation

Bronson, J.B. and Faircloth, J.W. (2000), "A Strategic Model of the Franchise Form of Business Organization", New England Journal of Entrepreneurship, Vol. 3 No. 1, pp. 47-56. https://doi.org/10.1108/NEJE-03-01-2000-B006

Publisher

:

Emerald Publishing Limited

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