TY  - JOUR
AB  - This article reviews literatures on legitimacy, trust, and e-commerce and integrates them to propose a model of strategies designed to enhance the perceived legitimacy and trustworthiness of ventures.
VL  - 3
IS  - 1
SN  - 2574-8904
DO  - 10.1108/NEJE-03-01-2000-B005
UR  - https://doi.org/10.1108/NEJE-03-01-2000-B005
AU  - Murphy Gregory B.
AU  - Smart Dennis
PY  - 2000
Y1  - 2000/01/01
TI  - New and Small E-Commerce Ventures: The Importance of Legitimacy and Trust
T2  - New England Journal of Entrepreneurship
PB  - Emerald Publishing Limited
SP  - 33
EP  - 45
Y2  - 2024/04/24
ER  -