User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust

Muslim Amin (Management Department College of Business Administration, King Saud University, Riyadh, Kingdom of Saudi Arabia)
Sajad Rezaei (International Business School (IBS), Universiti Teknologi Malaysia (UTM), Kuala Lumpur, Malaysia)
Maryam Abolghasemi (Graduate School of Management, Multimedia University, Cyberjaya, Malaysia)

Nankai Business Review International

ISSN: 2040-8749

Publication date: 29 July 2014

Abstract

Purpose

The purpose of the study is to investigate the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust on mobile website satisfaction.

Design/methodology/approach

A total of 302 valid questionnaires were collected to empirically test the research model. Structural equation modeling (SEM) was performed to evaluate the reliability and validity of the measurement model and structural models.

Findings

The results show that there is a positive relationship between PEOU, PU and mobile users’ satisfaction. PU is positively related to trust and mobile users’ satisfaction. Moreover, trust positively influences mobile users’ satisfaction.

Practical implications

Drawing on the technology acceptance model and trust theory, this study develops and empirically examines a model for consumers’ satisfaction to use mobile services. This study contributes new insights concerning the marketing literature by examining the impact of PU, PEOU and trust on mobile users’ satisfaction.

Originality/value

The contribution of the study is significant for both mobile marketers and academicians in the era of the third-generation environment. This study is among the first few attempts to integrate the TAM with trust to determine mobile user satisfaction.

Keywords

Citation

Amin, M., Rezaei, S. and Abolghasemi, M. (2014), "User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust", Nankai Business Review International, Vol. 5 No. 3, pp. 258-274. https://doi.org/10.1108/NBRI-01-2014-0005

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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