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Evolving uses of artificial intelligence in human resource management in emerging economies in the global South: some preliminary evidence

Nir Kshetri (Bryan School of Business and Economics, University of North Carolina at Greensboro, Greensboro, North Carolina, USA)

Management Research Review

ISSN: 2040-8269

Article publication date: 4 January 2021

Issue publication date: 16 July 2021

2648

Abstract

Purpose

The purpose of this paper is to examine the use of artificial intelligence (AI) in human resource management (HRM) in the Global South.

Design/methodology/approach

Multiple case studies of AI tools used in HRM in these countries in recruiting and selecting as well as developing, retaining and productively utilizing employees have been used.

Findings

With AI deployment in HRM, organizations can enhance efficiency in recruitment and selection and gain access to a larger recruitment pool. With AI deployment in HRM, subjective criteria such as nepotism and favoritism are less likely to come into play in recruitment and selection of employees. AI deployment in HRM also has a potentially positive impact on the development, retainment and productive utilization of employees.

Research limitations/implications

AI is an evolving technology. Most HRM apps have not gained enough machine learning capabilities with real-world experience. Some of them lack a scientific basis. AI in HRM thus currently affects only a tiny proportion of the population in the GS.

Practical implications

The paper explores the roles of AI in expanding recruitment pools. It also advances our understanding of how AI-based HIRM tools can help reduce biases in selecting candidates, which is especially important in the Global South. It also delves into various mechanisms by which AI helps in the development, retainment and productive utilization of employees.

Originality/value

We provide details of various mechanisms by which AI brings input and output efficiencies in recruitment and selection in these countries.

Keywords

Citation

Kshetri, N. (2021), "Evolving uses of artificial intelligence in human resource management in emerging economies in the global South: some preliminary evidence", Management Research Review, Vol. 44 No. 7, pp. 970-990. https://doi.org/10.1108/MRR-03-2020-0168

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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