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The impact of customer incivility on employee negative emotions: an organizational culture perspective

The-Ngan Ma (School of Business Administration, VNU University of Economics and Business, Hanoi, Vietnam and Vietnam National University Hanoi Hanoi, Vietnam)
Ying-Jung Yvonne Yeh (Department of Business Administration, National Taiwan University of Science and Technology, Taipei, Taiwan)
Han-Yu Lee (Department of Business Administration, National Taiwan University of Science and Technology, Taipei, Taiwan)
Hong Van Vu (Faculty of Business Administration, University of Finance – Marketing, Ho Chi Minh City, Vietnam)

Management Research Review

ISSN: 2040-8269

Article publication date: 12 September 2024

78

Abstract

Purpose

The primary purpose of this study is to analyze the effects of customer incivility on employees' negative emotions (i.e. anger, fear and sadness) considering the moderating role of organizational power distance.

Design/methodology/approach

A survey sample comprising 312 service employees was collected from 51 Taiwanese and Vietnamese companies spanning different industries. Given the multilevel characteristics of the data structure, hierarchical linear modeling was used to rigorously test the proposed hypotheses.

Findings

The results indicate a significant contribution of customer incivility to employees' negative emotions. Notably, this impact is more pronounced among employees in organizations characterized by low power distance compared to those in organizations with high power distance.

Originality/value

This research significantly advances our understanding of the emotional repercussions of customer incivility on employees by integrating cognitive–motivational–relational theory and organizational culture perspectives. The findings not only provide valuable theoretical insights but also offer practical implications for effectively managing employee well-being in culturally diverse contexts. The study recognizes certain limitations and puts forth suggestions for future research directions.

Keywords

Acknowledgements

Conflict of interest statement: This manuscript has not been published and is not under consideration for publication elsewhere. All authors listed have contributed sufficiently to the project to be included as authors, and all those who are qualified to be authors are listed in the author byline. To the best of our knowledge, no conflict of interest, financial or other, exists.

Data accessibility statement: The data that support the findings of this study are available from the corresponding author, The-Ngan Ma, upon reasonable request.

Citation

Ma, T.-N., Yeh, Y.-J.Y., Lee, H.-Y. and Vu, H.V. (2024), "The impact of customer incivility on employee negative emotions: an organizational culture perspective", Management Research Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MRR-01-2024-0058

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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