TY  - JOUR
AB  - Purpose The purpose of the paper is to test whether retail stores’ creativity predicts several indicators of performance through stores’ potency.Design/methodology/approach A sample of 45 stores (n = 317 employees) of a Brazilian retail chain was included, and a group/store level of analysis was adopted. Performance was measured through objective measures. To reduce the risks of common method variance, group creativity and group potency were measured with data from different store members.Findings The findings show that store creativity predicts indicators of store performance through store potency.Research limitations/implications The study was carried out within a single organization, and the stores’ sample is small. Other causalities are plausible, and future studies should adopt a longitudinal design to test reciprocal effects between the variables of the study.Practical implications Cultivating creativity (via the selection of creative individuals and nurturing contextual conditions that encourage creativity) may have at least indirect effects on store performance.Originality/value While the few empirical studies relating group creativity (still an under-researched topic) and performance have mostly used subjective performance measures, this study uses objective measures.
VL  - 14
IS  - 2
SN  - 1536-5433
DO  - 10.1108/MRJIAM-12-2015-0624
UR  - https://doi.org/10.1108/MRJIAM-12-2015-0624
AU  - Rego Arménio
AU  - Reis Júnior Dálcio
AU  - Cunha Miguel Pina e
AU  - Stallbaum Gabriel
PY  - 2016
Y1  - 2016/01/01
TI  - Store creativity, store potency, store performance, retailing
T2  - Management Research: Journal of the Iberoamerican Academy of Management
PB  - Emerald Group Publishing Limited
SP  - 130
EP  - 149
Y2  - 2024/04/25
ER  -