The purpose of this paper is to report on service and service-intensive New Zealand-based internationalising firms in respect of their managers’ perceptions towards the usefulness of government assistance.
Interviews were undertaken with the key decision makers in 66 service and service-intensive firms.
Positive perceptions were found relating to government support at a macro-level; for example, Ministerial visits that open opportunities for managers in overseas markets. This was found to enhance micro-level support, such as individual assistance programmes.
The contribution is at the public/private sector interaction within the international marketing literature; the area of originality involves the consideration of support at the macro, as opposed to micro-level, as this is an issue that has not received a great deal of coverage in earlier studies. A contextual aspect of originality relates to the study being undertaken with service and service-intensive firms in comparison to the manufacturing sector that has featured heavily in earlier literature.
Crick, D. and Lindsay, V. (2015), "Service and service-intensive New Zealand internationalising SMEs: Managers’ perceptions of government assistance", Marketing Intelligence & Planning, Vol. 33 No. 3, pp. 366-393. https://doi.org/10.1108/MIP-11-2013-0194Download as .RIS
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