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Measuring environmental performance in business to business relationships: a bibliometric review

Umar Burki (USN School of Business, University of South-Eastern Norway, Kongsberg, Norway) (Department of Economic and Administration, New Oslo University College, Oslo, Norway)
Usama Najam (Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, Malaysia)
Robert Dahlstrom (Department of Marketing, Farmer School of Business, Miami University, Oxford, Ohio, USA) (BI Norwegian Business School, Oslo, Norway)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 7 December 2021

Issue publication date: 10 March 2022

793

Abstract

Purpose

This study presents a bibliometric review of environmental performance in business to business relationships research.

Design/methodology/approach

We applied suitable keywords to retrieve relevant peer-reviewed articles from the Web of Science database between 1992 and 2019. The study uses bibliographic coupling as a tool to screen 358 relevant articles' titles, abstracts, keywords, frameworks and headings for analysis. For visualization analysis, the study applied the visualizing scientific landscapes viewer.

Findings

Our review systematically reports about the evolution of environmental performance in business-to-business literature relationships. Bibliometric procedures reveal prominent authors and publication outlets (journals) as well as noteworthy thematic and theoretical contributions to the literature.

Practical implications

This study provides a comprehensive overview of environmental performance in business relationships and theoretical directions for further research.

Originality/value

The paper contributes to business literature by outlining emerging research themes and theoretical clusters on environmental performance for future research.

Keywords

Citation

Burki, U., Najam, U. and Dahlstrom, R. (2022), "Measuring environmental performance in business to business relationships: a bibliometric review", Marketing Intelligence & Planning, Vol. 40 No. 2, pp. 205-226. https://doi.org/10.1108/MIP-05-2021-0141

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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