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Knowledge sharing and competitive intelligence

Tuan Luu (Graduate School, Open University, Ho Chi Minh City, Vietnam)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 29 April 2014




This research excursion through shipping companies in Vietnam sought to investigate whether organizational culture, ethics, and emotional intelligence influence knowledge sharing, which in turn enhances competitive intelligence scanning. This paper aims to discuss the above issue.


In total, 401 responses returned from self-administered structured questionnaires relayed to 635 middle level managers were processed through structural equation modeling approach to test hypotheses.


Knowledge sharing was proved to positively relate to clan, market, or adhocracy culture, ethics of care, and high level of emotional intelligence. Knowledge sharing also shows a positive effect on competitive intelligence scanning.


For competitive intelligence scanning to be effective, knowledge should be shared among organizational members, which necessitates the three building blocks: supportive knowledge sharing culture (clan, market, or adhocracy culture), ethics or care, and heightened emotional intelligence.



Luu, T. (2014), "Knowledge sharing and competitive intelligence", Marketing Intelligence & Planning, Vol. 32 No. 3, pp. 269-292.



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Copyright © 2014, Emerald Group Publishing Limited

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