Students’ perceptions of an internationalised learning environment

Vanessa Quintal (School of Marketing, Curtin University of Technology, Perth, Western Australia, Australia)
Ian Phau (School of Marketing, Curtin University of Technology, Perth, Western Australia, Australia)

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 28 January 2014

Abstract

Purpose

The purpose of this paper is to explore student perceptions of the internationalised learning environment across a particular university's home and offshore campuses. It addresses three research questions namely: what constitutes the internationalised learning environment for students? Can a university offer an internationalised learning environment that is equitable for students across its home and offshore campuses? And what differences exist in the internationalised learning environment for students in a university's home and offshore campuses?

Design/methodology/approach

In total, 484 completed responses were collected from the university's six campuses in Australia, Singapore, Hong Kong and Malaysia.

Findings

Findings suggested significant differences in the way students perceived of teaching reputation, context-specific curriculum, resources, student-support staff interaction and their attitude towards their university.

Practical implications

These insights could help a university's teaching staff and administrators to focus on specific attributes in marketing the internationalised learning environments of each of its campuses. This could give the university better opportunity for improving the learning process and its outcomes for students.

Originality/value

This paper sets out to define the parameters of the internationalised learning environment and conducts an audit of this environment from the student perspective. Findings suggested significant differences in the way students perceived of teaching reputation, context-specific curriculum, resources, student-support staff interaction and their attitude towards their university. In the market of fierce competition for international students, it is crucial that these positive attributes be part of the marketing messages in any promotion campaigns for universities.

Keywords

Citation

Quintal, V. and Phau, I. (2014), "Students’ perceptions of an internationalised learning environment", Marketing Intelligence & Planning, Vol. 32 No. 1, pp. 89-106. https://doi.org/10.1108/MIP-04-2013-0066

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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