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Impact of CSR on learning outcomes

Shiv Nath Sinha (Institute of Management Technology Nagpur, Nagpur, India)
Tushar Chaudhari (Department of Business Management, Seth Kesarimal Porwal College, Nagpur, India)

Management of Environmental Quality

ISSN: 1477-7835

Article publication date: 14 June 2018

Issue publication date: 4 September 2018

649

Abstract

Purpose

The purpose of this paper is to examine the impact of CSR initiative of ITC Limited on the stakeholders especially impact on the learning outcome of primary school students. The research further attempts to discover the level of impact of CSR on learning outcomes.

Design/methodology/approach

The data were collected from the rural areas of Pune in the state of Maharashtra and Mysuru in the state of Karnataka in India. The total number of data collected was 227. The data were collected with the help of self-administered questionnaires via personal visits to the schools using systematic random sampling method. Parametric test, t-test is used to test research hypothesis. Multiple linear regression analysis is performed to identify which aspects have better contribution towards overall impact level of the CSR program.

Findings

The study results clearly underscore the impact of firm’s CSR activities on the stakeholders. The study findings suggest a significant impact of CSR on the stakeholder, primarily on the learning outcome of the primary school students.

Practical implications

The study offers a new insight for the CSR heads of companies who are planning and implementing CSR initiatives of companies for widespread impact on the stakeholders. This study addresses the concerns of business managers and CSR heads to prove the potential of CSR initiatives and the measurement of the value generated for the society through CSR interventions.

Originality/value

The previously conducted research works have explored the impact of CSR on financial performance, organizational stability, employee turnover, customer retention, etc. This study advances existing body of knowledge beyond developed western economies by exploring the value of CSR in India and its impact on the stakeholders. This study finds the impact of CSR initiative on learning outcome. The study makes a novel contribution by not only determining the impact of CSR on learning outcome but also by going a step further to unfurl the various underlying factors which contribute towards the overall impact.

Keywords

Citation

Sinha, S.N. and Chaudhari, T. (2018), "Impact of CSR on learning outcomes", Management of Environmental Quality, Vol. 29 No. 6, pp. 1026-1041. https://doi.org/10.1108/MEQ-02-2018-0039

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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