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Priorities and perceptions of corporate social responsibility: Insights from the perspective of Greek business professionals

Antonis Skouloudis (Department of Environment, University of the Aegean, Mytilene, Greece)
George J. Avlonitis (Department of Marketing and Communication, Athens University of Economics and Business, Athens, Greece)
Chrisovaladis Malesios (Department of Agricultural Development, Democritus University of Thrace, Orestiada, Greece)
Konstantinos Evangelinos (Department of Environment, University of the Aegean, Mytilene, Greece)

Management Decision

ISSN: 0025-1747

Article publication date: 16 March 2015

Abstract

Purpose

The purpose of this paper is to inform the business management literature that focuses on the perceptions of business professionals towards the multidimensional and highly complex concept of corporate social responsibility (CSR).

Design/methodology/approach

This study is based on a sample of 118 Greek business executives/middle managers having different functional positions. A questionnaire based on the works of Quazi and O’Brien (2000) and Welford et al. (2007) was designed and used for data collection.

Findings

Key findings denote occupational health and safety, benign environmental management as well as responsible production methods as the top CSR priorities. Two different CSR viewpoints emerged from the factor analysis reflecting a pragmatic and a more socially responsive interpretation of corporate responsibility. Cluster analysis confirmed such contrasting perspectives allowing the partition of data in distinctive groups according to the relative inclination on either of the identified viewpoints. Similarity measures obtained from cluster analysis also verified the different CSR positions.

Originality/value

The paper explores CSR perceptions, as predictor factors of CSR performance, in three different groups of Greek business professionals. It contributes to the literature of CSR perspectives from South-East European countries where there is a distinct lack of empirical studies on managerial attitudes.

Keywords

Citation

Skouloudis, A., Avlonitis, G.J., Malesios, C. and Evangelinos, K. (2015), "Priorities and perceptions of corporate social responsibility: Insights from the perspective of Greek business professionals ", Management Decision, Vol. 53 No. 2, pp. 375-401. https://doi.org/10.1108/MD-12-2013-0637

Publisher

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Emerald Group Publishing Limited

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