Putting resilient sustainability into strategy decisions – case studies

Julie Winnard (University of Surrey, Surrey, UK) (Ford Motor Company Ltd, Essex, UK)
Jacquetta Lee (University of Surrey, Surrey, UK)
David Skipp (Ford Motor Company Ltd, Essex, UK)

Management Decision

ISSN: 0025-1747

Publication date: 9 July 2018

Abstract

Purpose

The purpose of this paper is to report the results of testing a new approach to strategic sustainability and resilience – Sustainable Resilient Strategic Decision-Support (SuReSDS™).

Design/methodology/approach

The approach was developed and tested using action-research case studies at industrial companies. It successfully allowed the participants to capture different types of value affected by their choices, optimise each strategy’s resilience against different future scenarios and compare the results to find a “best” option.

Findings

SuReSDS™ enabled a novel integration of environmental and social sustainability into strategy by considering significant risks or opportunities for an enhanced group of stakeholders. It assisted users to identify and manage risks from different kinds of sustainability-related uncertainty by applying resilience techniques. Users incorporated insights into real-world strategies.

Research limitations/implications

Since the case studies and test organisations are limited in number, generalisation from the results is difficult and requires further research.

Practical implications

The approach enables companies to utilise in-house and external experts more effectively to develop sustainable and resilient strategies.

Originality/value

The research described develops theories linking sustainability and resilience for organisations, particularly for strategy, to provide a new consistent, rigorous and flexible approach for applying these theories. The approach has been tested successfully and benefited real-world strategy decisions.

Keywords

Acknowledgements

The authors wish to acknowledge and thank both the EPSRC and Ford Motor Company Ltd for their assistance and support in funding this industrial doctorate project, Ford of Britain additionally for hosting the majority of the research, and Butyl Products Ltd for participating in case studies.

Citation

Winnard, J., Lee, J. and Skipp, D. (2018), "Putting resilient sustainability into strategy decisions – case studies", Management Decision, Vol. 56 No. 7, pp. 1598-1612. https://doi.org/10.1108/MD-11-2017-1124

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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