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Corporate social responsibility and employees’ affective commitment: A multiple mediation model

Khadija Bouraoui (Department of UFR Law, Economics and Management, University of Pau and Pays de l’Adour, Pau, France)
Sonia Bensemmane (Department of UFR Law, Economics and Management, University of Pau and Pays de l’Adour, Pau, France)
Marc Ohana (Department of Management, Kedge Business School, Bordeaux, France)
Marcello Russo (Bologna Business School, University of Bologna, Bologna, Italy) (Department of Management, Kedge Business School, Bordeaux, France)

Management Decision

ISSN: 0025-1747

Article publication date: 10 August 2018

Issue publication date: 8 January 2019

3779

Abstract

Purpose

The purpose of this paper is to examine the relationship between corporate social responsibility (CSR) and employees’ affective commitment. Three underlying mechanisms are used to explain the relationship between CSR and commitment, namely, deontic justice, social identity theory and social exchange theory.

Design/methodology/approach

Data were collected through survey questionnaires. The sample consisted of 161 employees who work in private and public organizations in Tunisia. Regression analysis was conducted using a multiple mediation model.

Findings

The results reveal a positive and significant relationship between CSR and employees’ affective commitment. The perception of person–organization fit, organizational identification and perceived organizational support mediates the relationship between CSR and affective commitment.

Originality/value

With regard to CSR, past studies have never deal with deontic values in analyzing work behaviors. Furthermore, most previous studies have considered a direct effect between CSR perceptions and affective commitment. This study extends the literature by conceptualizing the indirect mechanisms linking CSR to employees’ affective commitment.

Keywords

Citation

Bouraoui, K., Bensemmane, S., Ohana, M. and Russo, M. (2019), "Corporate social responsibility and employees’ affective commitment: A multiple mediation model", Management Decision, Vol. 57 No. 1, pp. 152-167. https://doi.org/10.1108/MD-10-2017-1015

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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