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The moderating role of knowledge structure in the open innovation effect

Huiping Zhou (Business School, Hunan University, Changsha, China)
Karen Yuan Wang (School of Management, University of Technology Sydney, Sydney, Australia)
Yanhong Yao (Business School, Hunan University, Changsha, China)
Kai-Ping Huang (Department of Business Administration, Social Enterprise Research Center, Fu Jen Catholic University, Taipei, Taiwan)

Management Decision

ISSN: 0025-1747

Publication date: 15 October 2019

Abstract

Purpose

The purpose of this paper is to examine the relationship between open innovation (OI) and innovative performance, and to explore the moderating effect of knowledge structure, including component knowledge and architectural knowledge, on this particular relationship.

Design/methodology/approach

The proposed model was tested with regression analysis of data collected through a questionnaire survey of 231 employees of Chinese manufacturing firms.

Findings

The findings indicate that inbound OI is positively related to innovative performance and that outbound OI has an inverted U-shaped effect on innovative performance. By presenting empirical evidence of the moderating effects of component and architectural knowledge, our analysis of results demonstrates that the strong alignment between knowledge structure and OI results in superior innovative performance.

Originality/value

This study addresses the controversial issues brought up by previous studies with findings of an inverted U-shaped effect of outbound OI on innovative performance. By exploring the moderating effect of knowledge structure, the authors provide insights into how internal contextual factors in relation to organizational knowledge can affect the efficacy of the inbound and outbound OI on innovative performance.

Keywords

  • Open innovation
  • Innovative performance
  • Component knowledge, Architectural knowledge

Acknowledgements

This study is supported by National Natural Science Foundation of China (Grant Numbers 71573078; 71473076).

Citation

Zhou, H., Yuan Wang, K., Yao, Y. and Huang, K.-P. (2019), "The moderating role of knowledge structure in the open innovation effect", Management Decision, Vol. 57 No. 9, pp. 2223-2238. https://doi.org/10.1108/MD-08-2017-0775

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Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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