Risk analysis in introduction of new technologies by start-ups in the Brazilian market

Pedro Marins Freire Teberga (University of São Paulo, São Paulo, Brazil)
Fábio Lotti Oliva (University of São Paulo, São Paulo, Brazil)
Masaaki Kotabe (Fox School of Business, Temple University, Philadelphia, Pennsylvania, USA)

Management Decision

ISSN: 0025-1747

Publication date: 8 January 2018

Abstract

Purpose

The volatile scenario of technological innovation demonstrates the need for risk control processes, in order to ensure its viability. The purpose of this paper is to propose a conceptual framework for risk management in the introduction of new technologies by start-ups, aiming to provide the guidelines for the improvement of this process.

Design/methodology/approach

The study comes up with conceptual categories related to risk management in start-ups, mainly based on the NPVR approach. The methodology included two comparative case studies: MercadoPago and GuiaBolso, which had their data collected through interviews with key managers and documents provided by the organizations. Data analysis was based on the Miles et al. (2014) model, whereby data were condensed; data were visualized, and conclusions developed and checked.

Findings

Among the main results, there is the proposition of a deductive-inductive matrix for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies, setting up the Risk Management Matrix (RMM).

Practical implications

The authors propose a matrix for the management of uncertainties and risks in start-ups.

Social implications

The authors present comparative case studies of MercadoPago and GuiaBolso which help the entrepreneurs to develop their start-ups.

Originality/value

As the main contribution, this paper proposes the start-up RMM, a model for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies.

Keywords

Citation

Pedro Marins Freire Teberga, Fábio Lotti Oliva and Masaaki Kotabe (2018) "Risk analysis in introduction of new technologies by start-ups in the Brazilian market", Management Decision, Vol. 56 No. 1, pp. 64-86

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DOI

: https://doi.org/10.1108/MD-04-2017-0337

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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