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Organizational capabilities that enable big data and predictive analytics diffusion and organizational performance: A resource-based perspective

Deepa Mishra (DeGroote School of Business, McMaster University, Hamilton, Canada)
Zongwei Luo (Department of Computer Science and Engineering, SUSTech, Shenzhen, China)
Benjamin Hazen (Department of Marketing and SCM, University of Tennessee, Knoxville, Tennessee, USA)
Elkafi Hassini (DeGroote School of Business, McMaster University, Hamilton, Canada)
Cyril Foropon (Department of Management, Montpellier Business School, Montpellier, France)

Management Decision

ISSN: 0025-1747

Article publication date: 1 July 2018

Issue publication date: 20 September 2019

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Abstract

Purpose

Big data and predictive analytics (BDPA) has received great attention in terms of its role in making business decisions. However, current knowledge on BDPA regarding how it might link organizational capabilities and organizational performance (OP) remains unclear. Drawing from the resource-based view, the purpose of this paper is to propose a model to examine how information technology (IT) deployment (i.e. strategic IT flexibility, business–BDPA partnership and business–BDPA alignment) and HR capabilities affect OP through BDPA.

Design/methodology/approach

To test the proposed hypotheses, structural equation modeling is applied on survey data collected from 159 Indian firms.

Findings

The results show that BDPA diffusion mediates the influence of IT deployment and HR capabilities on OP. In addition, there is a direct effect of IT deployment and HR capabilities on BDPA diffusion, which also has a direct relationship with OP.

Originality/value

Through this study, authors demonstrate that IT deployment and HR capabilities have an indirect impact on OP through BDPA diffusion.

Keywords

Acknowledgements

This work is partially supported with the following funds: National Natural Science Foundation of China (6171101169), Natural Science Foundation of Guangdong Province (2015A030313782), Guangdong Education Bureau Fund 2017KTSCX166, SUSTech startup fund (Y01236215) and the Science and Technology Innovation Committee Foundation of Shenzhen (JCYJ20170817112037041).

Citation

Mishra, D., Luo, Z., Hazen, B., Hassini, E. and Foropon, C. (2019), "Organizational capabilities that enable big data and predictive analytics diffusion and organizational performance: A resource-based perspective", Management Decision, Vol. 57 No. 8, pp. 1734-1755. https://doi.org/10.1108/MD-03-2018-0324

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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