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Adaptive learning in cross-sector collaboration during global emergency: conceptual insights in the context of COVID-19 pandemic

Ahmad Arslan (Department of Marketing, Management and International Business, Oulu Business School, University of Oulu, Oulu, Finland)
Ismail Golgeci (Department of Business Development and Technology, Aarhus University, Aarhus, Denmark)
Zaheer Khan (Aberdeen Business School, University of Aberdeen, Aberdeen, UK and School of Marketing and Communications, University of Vaasa, Finland)
Omar Al-Tabbaa (University of Kent, Canterbury, UK)
Pia Hurmelinna-Laukkanen (Department of Marketing, Management and International Business, Oulu Business School, University of Oulu, Oulu, Finland)

Multinational Business Review

ISSN: 1525-383X

Article publication date: 14 December 2020

Issue publication date: 7 January 2021

Abstract

Purpose

The purpose of this paper is to examine the important role of cross-sector partnerships and collaboration in global emergency management, relevant in situations such as the ongoing COVID-19 pandemic and grand global challenges.

Design/methodology/approach

The paper utilizes exploratory historical methods and examines cross-sector partnerships from three key emerging markets – Pakistan, Turkey and Nigeria. The context of the emerging markets is important given the institutional fragility such markets encountered.

Findings

The authors offer a conceptual discussion that explicates the vital role of such partnerships in global emergencies. The authors also highlight the instrumental role of adaptive learning in cross-sector partnerships, which can help multiple stakeholders create and deliver value in response to an emergency like a global health pandemic caused by the COVID-19. Along with the conceptual discussion, the authors further offer practical examples of cross-sector partnerships in emerging economies of Pakistan, Turkey, and Nigeria – undertaken in response to the recent pandemic – emphasizing that such partnerships are crucial to mitigate the emergencies and their consequences on society. Finally, this paper offers theoretical and practical implications for cross-sector collaboration and partnerships in response to the global crisis.

Research limitations/implications

This research is limited to emerging markets context and further research is needed on this important topic.

Originality/value

This paper is relevant given the current global pandemic caused by the COVID-19. There are relatively limited research studies on the cross-sector partnerships and their role in global emergencies, grand challenges and global crisis, thus this paper offers important insights on cross-sector partnerships and their value creation in global crisis situations.

Keywords

Citation

Arslan, A., Golgeci, I., Khan, Z., Al-Tabbaa, O. and Hurmelinna-Laukkanen, P. (2021), "Adaptive learning in cross-sector collaboration during global emergency: conceptual insights in the context of COVID-19 pandemic", Multinational Business Review, Vol. 29 No. 1, pp. 21-42. https://doi.org/10.1108/MBR-07-2020-0153

Publisher

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Emerald Publishing Limited

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