TY  - JOUR
AB  - Purpose– The purpose of this article is to provide insights into the innovation trajectory, and knowledge pipelines of mature industry multinational enterprises (MNEs). The ability to innovate constantly amidst a turbulent and competitive environment is often the key force behind MNE survival and dominance. Design/methodology/approach– This study conducts an in-depth longitudinal study of the Goodyear Tire and Rubber Company, a global manufacturing company in the tire and rubber industry. The findings are based on USPTO patent and trademark data from 1975-2005. Findings– The analysis reveals three crucial trends: the major role of continuous investment in innovation in the firm’s survival and turnaround; the evolution of the firm’s innovation network from a headquarters-centric model toward more geographical dispersal; and the changing mix of innovation from traditional “hard” science-based research toward a greater emphasis on “softer” competencies in design and trademarks. This third trend, in particular, opens up important new avenues for research on MNE innovation practices. Originality/value– This study integrates historical analysis of a single firm in the context of its changing industry environment. The historical analysis is enriched by a detailed longitudinal quantitative analysis using a variegated dataset of patents and trademarks to investigate innovation.
VL  - 22
IS  - 3
SN  - 1525-383X
DO  - 10.1108/MBR-06-2014-0021
UR  - https://doi.org/10.1108/MBR-06-2014-0021
AU  - Giada Scalera Vittoria
AU  - Mukherjee Debmalya
AU  - Perri Alessandra
AU  - Mudambi Ram
ED  - Mark Casson
PY  - 2014
Y1  - 2014/01/01
TI  - A longitudinal study of MNE innovation: the case of Goodyear
T2  - Multinational Business Review
PB  - Emerald Group Publishing Limited
SP  - 270
EP  - 293
Y2  - 2021/04/19
ER  -